We live in a world of endless possibilities, choices and ways to get things done. We research what we eat, places we go to and what products we buy. We want to study everything beforehand and chose the best option. And it does not matter what was available last month because today there could be something new and better. To make a decision we consult the options with friends, colleagues, family... and Google.
Regardless of industry, data continue to dominate the digital age. Organisations are focused on gathering as much information as they can to drive smarter business decisions. But the shift from being data-generating to data-powered organisations is a long process that many companies are yet discovering.
In the era of big data, finding out the best way to make sense of data can be everything for a company. As technology is evolving, it is important to keep up with the latest trends and innovations. That is why we selected some of the articles that talk about this topic. Enjoy the reading!
The use of artificial intelligence is becoming more present in marketing as delivering a truly personalised experience is what consumers are requiring. Having more insight into consumer data and their behaviour helps marketers to focus more of their time on building strategies and executing their communication towards their audiences.
To meet consumer’s ever-growing expectations, companies should focus on investing in modern computing tools and enhance artificial intelligence. Those that are willing to do that are looking into growing their consumer engagement and increasing their ROI.
If you have ever misspelt a word on Google and got a correct result, you have experienced machine learning in practice. It is a hot topic nowadays as businesses start to take advantage of big data and explore new ways to improve their interactions with customers and grow revenue.
Rituals is a popular Dutch cosmetics brand that helps consumers enjoy the little things in life and makes them feel good. To support this mission, three years ago they launched a meditation app which is designed to help people unwind and find a relaxed moment in their rushed lives.
Last month brought a couple of interesting articles into our attention. If you are curious about the latest happenings in the area of machine learning and artificial intelligence, scroll down. And enjoy the reading!
Google Cloud Next took place last week in San Francisco. During this 3-day partner summit, Google met developers, partners and some of their prominent customers from all around the world to talk about their success stories and innovation. With more than 300 speakers, it was the place to be to learn everything about Google Cloud and their services. Here are some of the highlights that we learned about during Google Cloud Next 2018: