Suncamp Holidays is a Dutch campsite tour operator, that is part of camping specialist ACSI. The operator has selected more than 430 family campings in 14 different countries through Europe. On their website, visitors can easily search and book their holidays online.
With more than 50 years of experience, Suncamp Holidays promises their customers, the certainty of high quality and child-friendly campsites, which all have an on-site pool or a sea nearby.
Before Suncamp Holidays started to work with Crystalloids Innovations, the tour operator collected, stored and analyzed their data within different places and with different kind of software.
Their data gave them insights, but unfortunately not all the insights they wished for as it was not possible to combine the different data dimensions and metrics. There was just no overview. Just a lot of data, all shattered around in their different sales and marketing channels, like Google Analytics and their CRM- and reservation system.
To optimize their marketing results, Suncamp wanted to have better insights in their customers and their on- and offline behavior. They wanted to be able to combine for example the data of Google Analytics, which includes the web behavior of customers, with the data about the type of visitors and their past buying behavior, stored in the reservation system.
For this reason, they decided to start working with Crystalloids Innovations and our application InsightOS,our customized customized solution to the specific needs of Suncamp.
Suncamp Holidays was looking for a way to have more complete data insights
To help Suncamp have better insights, Crystalloids Innovations built a custom big data analysis system. We did this by integrating the data coming from Adwords, Google Analytics, the website and production (stock & transactions) into InsightOS; the easy-to-use application developed for travel and leisure companies built by Crystalloids Innovations.
You can find more information about InsightOS here
For the implementation of InsightOS Crystalloids Innovations used different kinds of Google Cloud Platform services like Google App Engine, Google BigQuery, Google chart API and Google apps for business.
This big data analysis system, based on InsightOS, now gives overall insights into bookings, stock information, sales promotions, leads, online marketing, and CRM. The InsightOS platform makes it possible to combine different specific metrics. For example, Suncamp was now able to see what kind of search terms people were using for different kind of booking periods.